Hello, Wilson here ~
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
My Skill Sets
Product Design
Design Systems
Interaction Design
Prototyping
Problem Solving
User Research
Cross Functional Collaboration
My Journey
2023 - 2025
Wolseley Canada
UX Designer
Major redesign of Wolseley Express , a B2B ecommerce website for hardware. Increased e-commerce revenue by 14.29%.
2022
LetterKenny
UX Designer
Redesign of LetterKenny Shopify store to increase brand authenticity and reduce cart abandoment.
Education
2022 - 2023
Centennial College
Student studying Interactive Media Management (Post-Graduate Certificate)
Systematically learned about User Experience design from zero to product. Developed skills to start my UX Career
2018 - 2022
McMaster University
Student studying Communication Studies and Theatre & Film Studies (Bachelor of Arts)
Developed interest in the interaction between audience and different media mediums. During this period developed interest into UX Design and how website interacts with users to help user achieve their own targets.
Tools I used before
Figma
Adobe CC
HTML/ CSS
Dynamic Yield
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini
My Skill Sets
Product Design
Design Systems
Interaction Design
Prototyping
Problem Solving
User Research
Cross Functional Collaboration
My Journey
2023 - 2025
Wolseley Canada
UX Designer
Major redesign of Wolseley Express , a B2B ecommerce website for hardware. Increased e-commerce revenue by 14.29%.
2022
LetterKenny
UX Designer
Redesign of LetterKenny Shopify store to increase brand authenticity and reduce cart abandoment.
Education
2022 - 2023
Centennial College
Post-Graduate Certificate in Interactive Media Management
Systematically learned about User Experience design from zero to product. Developed skills to start my UX Career
2018 - 2022
McMaster University
Bachelor of Arts in Communication Studies and Theatre & Film Studies
Developed interest in the interaction between audience and different media mediums. During this period developed interest into UX Design and how website interacts with users to help user achieve their own targets.
Hello, Wilson here ~
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
My Skill Sets
Product Design
Design Systems
Interaction Design
Prototyping
Problem Solving
User Research
Cross Functional Collaboration
My Journey
2023 - 2025
Wolseley Canada
UX Designer
Major redesign of Wolseley Express , a B2B ecommerce website for hardware. Increased e-commerce revenue by 14.29%.
2022
LetterKenny
UX Designer
Redesign of LetterKenny Shopify store to increase brand authenticity and reduce cart abandoment.
Education
2022 - 2023
Centennial College
Post-Graduate Certificate in Interactive Media Management
Systematically learned about User Experience design from zero to product. Developed skills to start my UX Career
2018 - 2022
McMaster University
Bachelor of Arts in Communication Studies and Theatre & Film Studies
Developed interest in the interaction between audience and different media mediums. During this period developed interest into UX Design and how website interacts with users to help user achieve their own targets.
Hello, Wilson here ~
My journey in User Experience began at Wolseley Canada, where I contributed to the digital transformation of their flagship B2B platform, Wolseley Express. My team and I focused on redesigning the site to ensure the transition from traditional ordering to online ecommerce was intuitive and frictionless for professional clients.
My passion for design started at McMaster University; during my Communication studies, I became fascinated by how users interact with different mediums and the psychological effects of those interactions. To bridge the gap between theory and practice, I furthered my education at Centennial College, where I gained the technical UX skills I apply in my career today.
Tools I used before
Figma
Adobe CC
HTML/ CSS
Dynamic Yield
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini
Tools I used before
Figma
Adobe CC
HTML/ CSS
Dynamic Yield
SEM Rush
Google Analytics
Supabase
Medallia
Claude
Google Gemini